Our roots are deeply planted in the fields and orchards all over the country, and for decades we have been proud to take part in growing, producing and marketing food from plants, hand in hand with Israeli farmers. The connection to the land and nature and the urge to innovate and improve, motivate us every day in action and allow us to lead and produce more, more innovative, healthier Israeli food. We have at our disposal the most advanced knowledge and technology in the world and our excellent people, with the aim of producing dozens of high-quality, nutritious and delicious products that reach every home in Israel.